Privacy policy
Privacy Policy
Last updated: May 2026
Prime Wrist & Style operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Prime Wrist & Style is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information:
• Contact details: including your name, billing address, shipping address, phone number, and email address.
• Financial information: including credit card, debit card, and financial account numbers, payment confirmation, and other payment details.
• Account information: including your username, password, preferences, and settings.
• Transaction information: including the items you view, put in your cart, purchase, return, or exchange.
• Communications with us: including the information you include in customer support inquiries.
• Device & Usage information: including information about your device, browser, IP address, and how you interact with the Services.
Personal Information Sources
We may collect personal information from the following sources:
• Directly from you: when you create an account, make a purchase, or communicate with us.
• Automatically through the Services: through the use of cookies and similar technologies when you visit our website.
• From our service providers: such as Shopify, who process your information on our behalf.
How We Use Your Personal Information
• Provide, Tailor, and Improve the Services: To fulfill your orders, process payments, arrange shipping, manage your account, and create a customized shopping experience.
• Marketing and Advertising: To send promotional communications and show you online advertisements based on your activity.
• Security and Fraud Prevention: To authenticate your account, provide secure payments, and detect fraudulent or malicious activity.
• Communicating with You: To provide customer support and respond to inquiries.
• Legal Reasons: To comply with applicable laws and enforce our terms.
How We Disclose Personal Information
We may disclose your personal information to third parties for legitimate purposes, including:
• With Shopify, vendors, and other third parties who perform services on our behalf (e.g., payment processing, fulfillment, and shipping).
• With business and marketing partners to provide targeted advertising.
• In connection with a business transaction or to comply with legal obligations.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. To learn more about how Shopify uses your personal information, you can visit the Shopify Consumer Privacy Policy.
Third-Party Websites and Links
The Services may provide links to websites operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites.
Children's Data
The Services are not intended to be used by children. We do not knowingly collect personal information from individuals under the age of majority.
Security and Retention of Your Information
No security measures are perfect. We retain your personal information as long as necessary to maintain your account, provide Services, comply with legal obligations, and resolve disputes.
Your Rights and Choices
Depending on where you live, you may have the right to:
• Request access to the personal information we hold about you.
• Request that we delete or correct your personal information.
• Opt-out of the "sale" or "sharing" of your personal information for targeted advertising.
You may exercise these rights or manage your communication preferences by contacting us.
International Transfers
We may transfer, store, and process your personal information outside the country you live in, including relying on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal reasons. We will post the revised Privacy Policy on this website.
Contact
Should you have any questions about our privacy practices, this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at: support@primewriststyle.com. For the purpose of applicable data protection laws, we are the data controller of your personal information.